How to Tackle Reduced Page Views
After an initial start-up boost from the creation of a new website and preliminary advertising, it is often experienced that page views slowly decrease, which is often snowballed as time goes on. This could be down to a number of reasons but normally this is due to either poor quality content that your visitors can not engaged with, or it is due to too much inactivity on your part. Not updating the site regularly can have an impact on search engine results.
Nowadays people log on to their favourite sites every single day, looking for news or updates relating to their interests. Static sites that do not update content regularly are often seen as offering less useful material than those who do update regularly. However, with that in mind, this is a rule that can only be loosely applied to this situation as many other factors can curtail a reduction in rankings due to inactivity; having great content is one of them, and well structured, targeted advertising is another.
So what can you do to prevent this, or to reverse the effects?
The answer is simple; you must update your site on a relatively regular basis. Blogging is one way to do this, and not only can this prevent your site from falling off the radar, in fact it is a great way to actually improve your rankings. Regular blog posts about your industry or your company’s projects can offer interested parties a reason to keep returning to your site and sharing the content with their friends, family or work colleagues. This is the kind of exposure that can make a huge difference to your site’s page views, and it is something that will only ever continue to increase.
Educational, Informative and Engaging Content
Apart from blogging, another way to maintain your site’s position is to increase the amount of useful material on your site; material that your target audience will be interested in reading. The ultimate aim in terms of creating content for your site is to become an authority on a particular subject. That way people who are searching for something related to that topic will come across your site first, and ideally find the information they need there, and have no need to look anywhere else on that subject. Being in such a position means that your site will become hugely popular with a range of search terms surrounding that topic, and you will see increasing traffic from viewers who are interested in that topic and habitually return to find updated information about it. The implication of this is that if your business offers products or services in that market, your conversion ratio will also increase.
Social network management is another area in which you can generate increased traffic, if managed correctly. By utilizing all of the social media streams available, a coordinated social media campaign can work wonders in terms of increasing the exposure of your site and your business. There are a number of ways a social media campaign can be managed depending on what the desired outcome is. Many sites choose to focus on creating sharable content which attracts the attention of a huge number of people, but focuses on a subject which only very distantly relates to their field; a kind of trawler net approach. Alternatively, you could focus your campaign on content within your business’ market, and specifically relating to products and/or services your company supplies, meaning that the exposure you generate will be applicable to the potential customers you want to target.
There are other ways you can stem the tide of falling visitor numbers. Advertising campaigns and pay-per-click campaigns can help, but are ultimately a false economy if your site can not maintain page views without advertising. The reason all search engine optimization experts continuously rant and rave about content is that this is the number one way in which you can improve your search engine rankings. Besides optimizing your base site with accurate business information, content is king.